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Symbol (Mini), by Steven Bateman, Angus Hyland
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Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right.
Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols.
This comprehensive volume is an indispensable resource for designers working on identity systems, and an engaging showcase of this exciting field. Now in a compact format.
- Sales Rank: #39094 in Books
- Published on: 2014-09-16
- Released on: 2014-09-16
- Original language: English
- Number of items: 1
- Dimensions: 7.75" h x 1.13" w x 6.00" l, 1.62 pounds
- Binding: Paperback
- 336 pages
About the Author
Angus Hyland is a graduate of the Royal College of Art and a partner at Pentagram Design London. In 2001 he was the co-curator with Roanne Bell of 'Picture This', a British Council exhibition featuring the work of London illustrators. His work for Laurence King includes (with Roanne Bell) Hand to Eye (2003), The Picture Book (2010) and, with Steven Bateman, Symbol (2011).
Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico and Varoom.
Most helpful customer reviews
27 of 28 people found the following review helpful.
Simplicity, neutrality, clarity, wit and a bit of playfulness = a great commercial symbol
By Robin
Put logo, trademark or symbol into Amazon search and you'll come up with a few hundred books that cover every aspect of the subject, from how to design them to copyright problems. The subject is now a staple in the design publishers catalog. Hyland and Bateman's book is a notch above most because they've stripped the subject down to the basics and look at symbols only, so there are no typographic and image marks like UPS; Dole; MetLife; Exxon or Coca Cola, for example.
The 1300 symbols in the book are divided into two sections: Abstract and Representational. These are subdivided into categories like stripes (fifteen examples) arrows (twenty-five) radiating/circular (twenty-three) sun (fourteen) birds (thirty-two) or hearts (twenty-two). I thought the Representational pages the most fascinating because designers have to use a familiar object and change it into a unique version for a company so it will be recognizable anywhere. Anything that has a curve to it (bird, heart, eye) seems to encourage designers to create some wonderful company brandmarks.
Scattered through the pages are some case histories (over two or three pages) where there is a closer look at selected company marks. These are the only pages that use color. All the symbols have credits for company, country, designer, date and a brief description of what the design is for.
There are a few hundred names, from around the world, in the designer index and Pentagram gets the most inclusions with sixty-two symbols, Chermayeff & Geismar get thirty-six and Karol Silwka (from Poland) gets thirty-one. Oddly the great designer Saul Bass only has one entry and Herb Lubalin none, I suppose because he was essentially a type man. There is a company and sector index also.
The book is a nice clean production with a maximum of nine images to a page. My only criticism is that the paper is a rather thick which makes the book a bit unwieldy while handling it. I think this is a worthwhile buy for design professionals and students.
13 of 13 people found the following review helpful.
Content five, binding zero
By Luigi Facotti
As reviewed in the WSJ, this is a very welcome addition to the field of logo design. One can quibble that some of the leading French, German and Swiss designers are not covered in greater detail - book seems very UK centric especially in the color spreads for the Underground, BOAC, etc.
The manufacture of the book is not so great (printed in China of course - whatever happened to the printing presses of the Western world?), binding fell apart 6 days outside the Amazon return date - not cheap and poorly assembled. Check your copy carefully if you decide to buy this.
1 of 1 people found the following review helpful.
A Must-Have in any Logo-Design Library
By R. Burr
Exactly what I was looking for, with ample references taken from around the world and divided into categories, and printed on heavy paper. Beautiful for idea stimulation. The only thing i would change would be to make the book physically taller and wider so it could be opened and examined without having to physically hold it open.
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